This time, QI Hong Kong’s CSR activity involved those in dire need in their darkest hour. It wasn’t under-privileged children, the less fortunate or the illiterate. This time, it was for those who had suffered a calamity – something out of their own hands, leaving them helpless and homeless in many instances.
We heard about it on the news; we saw it in the newspaper. It was not long ago that massive monsoon rains hit the Philippines leaving major flood-stricken areas in a state of disaster. People were in desperate need of food, clothes and other basic necessities for everyday living.
Flood victims hanging on for safety.
Through the RYTHM Foundation, QI Hong Kong managed to contribute to this crucial cause by donating a box of goods to the Philippines office to be distributed to the needy flood victims. They provided relief goods such as used clothes, slippers, blankets, canned goods, rice, noodle packs, biscuits and other necessities.
Massive floods affect local residents.
In terms of statistics, a total of 2.5 million people have been affected throughout 1,849 villages including the capital, Manila. The flooding submerged 80 percent of Manila, wreaking havoc on the environment and forcing residents to flee their homes.
Rescue boats helping the locals.
The RYTHM Foundation, through its four pillars – namely education, community development, arts and culture and environment – is dedicated to educating, inspiring and working with others to create a brighter future for those in need. It is through efforts such as this that the Foundation strives to Make a Difference (M.A.D.) and reach out to society as a whole.