RYTHM Foundation Collaboration Helping 10,000 women In India Bags CSR Award
RYTHM Foundation bagged a Silver accolade at India’s CSR Times Awards in conjunction with the recent 8th National CSR Summit 2021. The ‘Livelihoods’ category award recognised RYTHM’s partnership with Parinaama Development Foundation on a project themed ‘Economic Empowerment of Women in Eastern India through Microenterprises’.
Winning the award was especially meaningful to RYTHM, said its Head, Santhi Periasamy. “The programme has positively impacted 10,000 women and transformed their lives and that of their families. The win is a particularly poignant accomplishment, and the recognition consolidates the hard work put in by both foundations.
“We’d like to thank our implementation and long-standing partner on the ground, Parinaama Development Foundation, and their trainers for making this possible for us and the beneficiaries,” she said.
The collaboration helps marginalised communities in India’s eastern states like Bihar, Jharkhand and Odisha, where the project’s grassroots development initiatives encourage women to improve their standard of living. Parinaama currently focuses on creating income-generating options for rural communities, using social mobilisation and skills-building as strategies.
The CSR Times Awards encourage corporations, foundations, NGOs, government and public sector undertakings and individuals to deliver high impact CSR projects. The awards recognise remarkable projects across India in 17 categories.
Santhi said the Parinaama partnership is just one of RYTHM’s many initiatives in the sub-continent. She outlined a few recent pandemic-related programmes in her presentation during the virtual summit.
“We have a few partners we work with on our sustainable community programmes. For example, in Bangalore, we helped technology firm Globals set up a 100-bed Covid-19 care facility to cater to the needy at no cost to patients. In addition, the Lions Club of Chennai appealed to RYTHM for pandemic relief medical supplies for distribution to several localities.”
RYTHM also assisted the tribal population in Tamil Nadu at the height of the pandemic. “We were approached by several councils in Kolli Hills through the Abhinavgram Society for much-needed medical assistance and resources for these communities,” Santhi said.
RYTHM also worked closely with eminent Maharashtra NGO Mann Deshi Foundation, contributing 10 lakh Rupees to the latter’s numerous Covid-19 related initiatives. They included the provision of urgent medical equipment and a dedicated ambulance for rural patients.
Other notable efforts included distributing ration packs to transgender groups in Hyderabad and sanitation packs to daily wage earners at construction sites in New Delhi.