Coastal Clean-Up 2012

Coastal Clean-Up 2012

To us, CSR is more than just an act of ‘giving’. At RYTHM Foundation, we strive to make a difference in the communities all around the world through various initiatives. One such initiative is the Coastal Clean-Up 2012 which falls under our Foundation’s pillar of conservation of the environment.

On September 22, 2012, QI Malaysia and Hong Kong simultaneously held their very first Coastal Clean-Up Day. The QI Malaysia team together with the FOOTPRINTS mentors and mentees cleaned up Pantai Batu Laut, Kuala Langat, in Banting, Selangor. After almost two hours, over 200 kg of rubbish were collected by 70 participants from QI.


QI Malaysia team hard at work.


In the team spirit.

Meanwhile, the Hong Kong QNET team comprising of over 120 volunteers scoured numerous beaches including Stanley Main all the way up to St. Stephen’s beach. In team spirit, all of them including the Directors managed to collect a total of 65 kg of garbage- wood, bottles, clothes, boxes and sacks, and other items.


Hong Kong team – all play a part.

QI Philippines also organised their own coastal clean-up on Saturday, 29 September 2012. They were joined by a group of Filipino IRs from QNET. QI Directors Ms. Donna Imson and Mr. TG Kintanar rallied the staff and IRs in contributing to the rehabilitation of Manila Bay by cleaning up a section of its rocky shores along Roxas Boulevard. Truckloads of garbage and debris were collected from this half-day activity.


QI Philippines gather together.


Philippines team working together.

The coastal beach clean-up was a great platform for many of the staff to interact with colleagues from different subsidiaries and departments towards a common cause – the environment.

This CSR initiative driven by our Foundation aimed to contribute to the global movement of cleaning and protecting marine and coastal resources. While this initiative may not totally solve issues of sanitation, the reduction of rubbish will help minimise pollutants and the activity will encourage other corporate entities to pitch in and do their share.